Alberto Velarde

Alberto Velarde | East Crema Coffee

Biography

Sessions

11:15h

Round Table | The Coffee Stage Coffee The Coffee Opportunity

When coffee is at the center. HORECA models that work

Mariona Gaspà Suriol FoodService Knowledge Foodservice knowledge Moderador

Alberto Velarde East Crema Coffee - Speaker

Jon Martínez - Speaker

Pablo Lucchetta - Speaker

2026-03-23 11:15 2026-03-23 11:45 Europe/Madrid When coffee is at the center. HORECA models that work

Real-life cases of operators who have turned coffee into the strategic backbone of their business model. Contemporary, profitable concepts aligned with new customer expectations. This roundtable discussion brings key decisions, practical learnings, and avoidable mistakes to the table, showing how coffee can become a powerful competitive differentiator. Direct inspiration for hoteliers, restaurateurs, and coffee professionals who want this category to move beyond being a mere add-on and become a true driver of success.

The Coffee Stage

Mon 23

11:15h - 11:45h The Coffee Stage Free access

Alberto Velarde

Biography

Sessions

When coffee is at the center. HORECA models that work

#HOSTELCO2026
on social media

#HOSTELCO2026
on social media

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Alberto Velarde

Biography

Sessions

When coffee is at the center. HORECA models that work

#HOSTELCO2026 on social media

#HOSTELCO2026on social media

Alimentaria & HOSTELCOExhibitors and Products Catalogue

#HOSTELCO2026
on social media

#HOSTELCO2026
on social media

Alimentaria & HOSTELCO
Exhibitors and Products Catalogue