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    Aleix Puig

    Aleix Puig | VICIO
    Aleix Puig

    Biography

    Aleix Puig co-founded the brand that revolutionized smash burgers in Spain with its quality, attitude, and unique expertise. Puig has taken VICIO from a pandemic-era idea to a national phenomenon.

    Sessions

    16:00h
    Round Table | The Alimentaria Hub Distribution and Retail Innovation (R&D&I) and Brands Value

    La Martinuca and Vicio: from niche to globally trending product and brand

    Víctor Naranjo
    Víctor Naranjo La Martinuca Co-founder and CEO Speaker
    Aleix Puig
    Aleix Puig VICIO Co-founder and President Speaker

    2026-03-23 16:00 2026-03-23 16:45 Europe/Madrid La Martinuca and Vicio: from niche to globally trending product and brand

    The tortilla and the smash burger are global icons in the world of gastronomy. In Spain, these niches are clearly led by two key players who have reached the top through high-quality products, a premium brand experience, and innovative strategies in which social media has played a decisive role.

     Conference Room by Acciona - The Alimentaria Hub
    Mon 23
    16:00h - 16:45h Conference Room by Acciona - The Alimentaria Hub Free access
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    Alimentaria & HOSTELCO
    Exhibitors and Products Catalogue

    The list of exhibiting companies is provisional and is updated constantly, so it is subject to change.

     

    For this reason, we recommend you to check it frequently.

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