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  • The Bakery & Pastry Hub

    Sat 09
    10:00h
    Culinary Demonstration | The Bakery & Pastry Hub Bakery, Pastry & Gelato

    Artificial Intelligence vs. Artisanal Intelligence

    Ramón Garriga
    Ramón Garriga Gluten Morgen Baker Digital Speaker

    2026-03-23 10:00 2026-03-23 10:40 Europe/Madrid Artificial Intelligence vs. Artisanal Intelligence

    We will analyze the new role of the artisan baker in communicating with an audience saturated with artificial content. Authenticity is the best tool.

    The Bakery & Pastry Hub
    Mon 23
    10:00h - 10:40h The Bakery & Pastry Hub Free access
    16:00h
    Culinary Demonstration | The Bakery & Pastry Hub Bakery, Pastry & Gelato

    Bachour: The New era of Viennoiserie

    Antonio Bachour
    Antonio Bachour Bachour Miami Founder Speaker
    Lluis Costa
    Lluis Costa Valflorida Xocolaters Co-Founder Speaker

    2026-03-23 16:00 2026-03-23 16:40 Europe/Madrid Bachour: The New era of Viennoiserie

    A four-handed performance by these great professionals, who will give a demonstration of the recipes from Antonio Bachour's new book.

    The Bakery & Pastry Hub
    Mon 23
    16:00h - 16:40h The Bakery & Pastry Hub Free access
    17:30h
    Culinary Demonstration | The Bakery & Pastry Hub Bakery, Pastry & Gelato

    Fermentation in desserts: Exploring new textures and aromas.

    Lluis Arrufat
    Lluis Arrufat Grupo Fandango Executive Chef Speaker
    Txema Urda
    Txema Urda Tus Fermentados Founder Speaker

    2026-03-23 17:30 2026-03-23 18:10 Europe/Madrid Fermentation in desserts: Exploring new textures and aromas.

    Four-handed presentation

    The Bakery & Pastry Hub
    Mon 23
    17:30h - 18:10h The Bakery & Pastry Hub Free access
    11:30h
    Culinary Demonstration | The Bakery & Pastry Hub Bakery, Pastry & Gelato

    The future of bread: Innovation and quality

    Yohan Ferrant
    Yohan Ferrant Baking School Barcelona Sabadell Director Speaker
    Mari Cruz Barón
    Mari Cruz Barón Baking School Barcelona Sabadell Deputy Director Speaker

    2026-03-23 11:30 2026-03-23 12:10 Europe/Madrid The future of bread: Innovation and quality

    An in-depth analysis of emerging ingredients, process and technique optimisation, and cutting-edge machinery that will shape the sector over the next decade. Tasting activity led by the Baking School of Barcelona Sabadell.

    The Bakery & Pastry Hub
    Mon 23
    11:30h - 12:10h The Bakery & Pastry Hub Free access
    13:00h
    Culinary Demonstration | The Bakery & Pastry Hub Bakery, Pastry & Gelato

    Technique, creativity, and evolution in the Spanish National Bakery Team.

    José Roldán
    José Roldán World Baker of The Year 2025 Speaker
    Joan Serra
    Joan Serra Madeleine by Ferrieres Head Baker Speaker

    2026-03-23 13:00 2026-03-23 13:40 Europe/Madrid Technique, creativity, and evolution in the Spanish National Bakery Team.

    Analysis of the most emblematic creations developed by the Spanish National Bakery Team, addressing the technical and creative criteria that have defined its evolution and competitive identity.

    The Bakery & Pastry Hub
    Mon 23
    13:00h - 13:40h The Bakery & Pastry Hub Free access
    15:15h
    Culinary Demonstration | The Bakery & Pastry Hub Bakery, Pastry & Gelato

    Cocoa and Chocolate: A globalised raw material and its sweet derivative

    Nikita Harwich
    Nikita Harwich Historian and Economist Speaker

    2026-03-23 15:15 2026-03-23 15:55 Europe/Madrid Cocoa and Chocolate: A globalised raw material and its sweet derivative

    In the face of the recent production crisis, cocoa prices have skyrocketed. Although the crisis seems to have been overcome for the moment, it continues to reveal the uncertainties facing producing countries and chocolate processing industries: land constraints, disease and climate change, and the need for alternative crops and manufacturing methods. Will good chocolate once again become a luxury product?

    The Bakery & Pastry Hub
    Mon 23
    15:15h - 15:55h The Bakery & Pastry Hub Free access
    16:45h
    Culinary Demonstration | The Bakery & Pastry Hub Bakery, Pastry & Gelato

    Processing is Creating: The new role of cocoa at source and in the workshop

    Mónica Meschini
    Mónica Meschini IICCT (International Institute of Chocolate & Cacao Tasting) Co-Founder Speaker
    Juan Rubio
    Juan Rubio Wikichoco Founder Speaker

    2026-03-23 16:45 2026-03-23 17:25 Europe/Madrid Processing is Creating: The new role of cocoa at source and in the workshop

    The processing of cocoa at source—harvesting, fermentation, drying, selection, and traceability—has gone from being an industry standard to becoming a language in its own right, capable of expressing territory, culture, and vision. At the same time, it analyses how, in contemporary workshops, ingredients are no longer incorporated for decoration or flavouring, but to build narrative, balance, coherence, and transmission with the original cocoa.

    The Bakery & Pastry Hub
    Mon 23
    16:45h - 17:25h The Bakery & Pastry Hub Free access
    10:45h
    Culinary Demonstration | The Bakery & Pastry Hub Bakery, Pastry & Gelato

    The future of baking in Brazil and around the world: new bread flavours

    Rogerio Shimura
    Rogerio Shimura Levain Escola de panificação e confeitaria Founder Speaker

    2026-03-23 10:45 2026-03-23 11:25 Europe/Madrid The future of baking in Brazil and around the world: new bread flavours

    Overview of the evolution of baking in Brazil and other countries around the world. The evolution of new flavours with the return of bread.

    The Bakery & Pastry Hub
    Mon 23
    10:45h - 11:25h The Bakery & Pastry Hub Free access
    12:15h
    Culinary Demonstration | The Bakery & Pastry Hub Bakery, Pastry & Gelato

    From local delicacy to luxury souvenir: innovative avenues for pineapple cake.

    Justin Wu
    Justin Wu Wutzuching online bakery Founder Speaker

    2026-03-23 12:15 2026-03-23 12:55 Europe/Madrid From local delicacy to luxury souvenir: innovative avenues for pineapple cake.

    Transforming traditional local pastries into an iconic Taiwanese product, where we seek to turn it into a luxury product that adapts to the present and the future.

    The Bakery & Pastry Hub
    Mon 23
    12:15h - 12:55h The Bakery & Pastry Hub Free access
    13:45h
    Round Table | The Bakery & Pastry Hub Bakery, Pastry & Gelato

    Future Chats: Bakery Around the World.

    Rogerio Shimura
    Rogerio Shimura Levain Escola de panificação e confeitaria Founder Speaker
    Günther Koerffer
    Günther Koerffer UIBC Union Internacional de Panaderos y Pasteleros Former President Moderador
    Sigurdur Mar Gudjonsson
    Sigurdur Mar Gudjonsson UIBC Union Internacional de Panaderos y Pasteleros Member Speaker
    Pao Chun Wu
    Pao Chun Wu UIBC Union Internacional de Panaderos y Pasteleros Baker Speaker

    2026-03-23 13:45 2026-03-23 14:25 Europe/Madrid Future Chats: Bakery Around the World.

    Round table discussion on the vision of the members of the UIBC select club for the future of bakeries.

    The Bakery & Pastry Hub
    Mon 23
    13:45h - 14:25h The Bakery & Pastry Hub Free access
    18:15h
    Awards Ceremony | The Bakery & Pastry Hub Bakery, Pastry & Gelato

    Medal award ceremony of the UIBC

    Dominique Anract
    Dominique Anract UIBC (Unión Internacional de Panaderos y Pasteleros). President Speaker

    2026-03-23 18:15 2026-03-23 18:30 Europe/Madrid Medal award ceremony of the UIBC

    Medal award ceremony of the Union of Bakers and Confectioners of the UIBC.

    The Bakery & Pastry Hub
    Mon 23
    18:15h - 18:30h The Bakery & Pastry Hub Free access

    Alimentaria & HOSTELCO
    Exhibitors and Products Catalogue

    The list of exhibiting companies is provisional and is updated constantly, so it is subject to change.

     

    For this reason, we recommend you to check it frequently.

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